Why Expats Prefer Japanese Food – Especially in Saigon

Living abroad comes with its challenges – especially when it comes to food. For many expats in Saigon, finding a meal that feels clean, balanced, and comforting can be a daily struggle. This is where Japanese cuisine quietly becomes a favorite.

So, why do so many expats living in Vietnam lean toward Japanese food? At Shiba Sushi, we’ve heard the stories, and here’s what we’ve learned:

1. Freshness is a universal language

Japanese food – especially sashimi and sushi – is all about freshness. And when you’re far from home, your body tends to crave “clean” flavors. Many expats tell us that after days of heavy or fried foods, Japanese meals are their reset button.

At Shiba Sushi, we import our fish directly from Japan, cut it fresh on the spot, and serve it in a way that honors both quality and tradition. That’s why many expats say:

“When I miss home, I come here for raw salmon and green tea.”

2. Healthy without being boring

Let’s be honest: eating healthy while dining out isn’t always easy. Japanese food strikes a unique balance – it’s nutritious, but it never sacrifices flavor. Whether it's miso soup, grilled fish, or a chirashi bowl, Japanese cuisine gives you options that are both satisfying and guilt-free.

This is why we see so many health-conscious expats, yogis, digital nomads and entrepreneurs choosing sushi or donburi bowls for lunch meetings or post-gym dinners.

 3. Calm ambiance in a noisy city

Saigon is vibrant – but it can be overwhelming. Most expats crave a dining experience that allows them to slow down. With its minimalist design, soft lighting, and clean layout, Japanese-style dining creates a sense of peace.

At Shiba Sushi, our private rooms, gentle service, and subtle music are intentionally designed for those looking to step away from the chaos – even just for lunch.

4. A little taste of home, wherever you’re from

Even if you’re not from Japan, there’s something comforting about Japanese food. It’s clean, respectful, and thoughtfully presented. That resonates with many expats, whether they’re from Europe, the US, or other parts of Asia.

“It’s not just food – it’s how it makes me feel.”That’s what one Australian guest told us after her first bite of otoro.

Find your favorite table in Saigon

Whether you're new to Vietnam or a seasoned Saigon resident, there’s a reason why Japanese food keeps calling you back. And if you're looking for the authentic sashimi experience right in Phu Nhuan, we’d love to welcome you.

📞 Book a table: 0356 593 005

📍 Shiba Sushi – 281 Phan Xich Long, HCMC